In association with
71 percent of people participated in the IVR survey. Over 87 percent of participants finished the survey, and 62 percent completed it, indicating their interest in the information provided.
83 percent of community agents who completed Viamo’s Digital Training said the content strengthened their knowledge and assisted them in acquiring new knowledge.
What we learned
IVR can be an excellent channel to reach out to people from vulnerable backgrounds due to its flexibility, simplicity and the ability to personalize messages. Using a multichannel approach in the same project supports reaching out to a wide variety of audiences and giving them the information they need using the devices they already have. This is evident in the larger number of participants accessing the services, with a higher number completing survey questions.
More people accessed the information services thanks to the use of UNICEF’s database of active beneficiaries of their field partners. This shows that people have more trust in receiving information from an organization that they have already dealt with and are more likely to find information from them credible.
Shorter messages of one minute led to people listening to the whole message and not hanging up mid-call – which met the government’s communication plan objectives.
Findings show that people faced a number of significant challenges during and immediately following the COVID-19 lockdown. This was due in part to their lack of awareness about this coronavirus, to unemployment and to frustrations from being inactive for days. For this reason, the transparency of this project helped boost morale and direct them to sources of support.
Based on feedback from people who took part in Viamo’s Digital Training, 93 percent of participants said they were interested in receiving new training in the future. Our success in this project led us to develop an integrated communications strategy that is being used in new campaigns.