Helping farmers talk back to the radio in Tanzania
Farm Radio now receives more substantive engagement from their audience surveys beyond the yes or no option of flashing missed calls.
How Viamo Helped
Up to 70,000 people reached.
69% of farmers said they were using the tips they learned on the show.
43% had listened to 10-20 episodes of the program.
58% considered the program content “very good.”
Farm Radio wanted a solution that was more interactive for a program on improved vegetable production for its partner Radio 5. Viamo developed a voice polling solution for the program. Instead of “beeping” in answers between two options (e.g. yes or no),