”Before when I had to go for training, I had to close my shop or look for someone that will look after the shop for me… that was time- and money-consuming. And, sometimes, I can lose my consumer. But with this new way of receiving training on our phone, I don’t have to close my shop anymore. I can receive INKOMOKO calls while I am in my shop doing my business. And I always make sure I put into action what they are training us on.- Beathaa business owner in a refugee camp in Rwanda.
The core of our approach is using Human-Centered Design to co-create, optimize and distribute content that takes into account key insights from our partners and the unique challenges faced by users.
In the Levant, Viamo and UN Women deployed a multi-channel digital engagement model to help refugees by using different sources of information.
More than 500 Jordanian and Syrian women living in more than eight refugee host communities received interactive financial education modules via SMS, IVR and Whatsapp chatbots. The women gained business knowledge that enabled them to scale their businesses.
When refugees are able to access resources they need, it slows the growth of long-term displacement, which has grown worse in recent months. Internal displacement in sub-Saharan Africa reached 11.6 million in 2021, the highest number ever recorded for the region according to the Internal Displacement Monitoring Center (IDMC).
A surge in violence in Chad and conflict in Cameroon accounted for 173,000 internally displaced people (IDPs) – most of them seeking assistance and protection with host communities. The use of digital technology makes it easier to identify and mobilize resources for them.
In this context, we used Viamo’s Digital Campaigns service to provide refugees in Chad and Cameroon with important information about security and safety, in collaboration with Counterpart International and UNHCR.
Content was translated into nine languages, pre-recorded, uploaded on the Viamo Platform and sent to mobile phones via IVR, with high participation rates.
Nearly 10,000 refugees in both countries listened to more than 27,000 calls representing 90% of calls answered.
A message from the Cameroon and Chad, UNHCR digital campaign dedicated to fraud prevention.
The UNHCR reports that four out of five refugees stay in displacement for at least five years, and about one in five are displaced for more than 20 years.
Using digital solutions to respond to humanitarian challenges demonstrates that communities in crisis situations will prioritize digital technology as a means to search for and share information, as well as increase access to humanitarian assistance.