Photo by USAID U.S. Agency for International Development on Flikr.
Viamo’s digital survey technology was showcased in a PLOS ONE research article, titled “Strengthening Polio Vaccine Demand in Ghana: Understanding Factors Influencing Uptake and Effectiveness of Different Message Frames.” This study provides crucial insights for promoting healthcare awareness and accessibility in lower- and middle-income countries.
The research objective was to identify factors impacting polio vaccine uptake in Ghana and to determine the efficacy of various messaging strategies in encouraging vaccination. Researchers surveyed 1,200 caregivers across rural and urban areas, exploring their knowledge, attitudes, and practices regarding polio vaccination. They also assessed different message frames, emphasizing health, religion, and social norms, to gauge their effects on vaccine acceptance.
The results indicated that while 96% of caregivers were aware of the polio vaccine, only 76% reported having their children fully vaccinated. Factors affecting vaccine uptake included caregiver education, accessibility of vaccination services, and the influence of religious and community leaders. Furthermore, the study found that health-centric messages proved most effective in increasing caregivers’ intent to vaccinate their children.
These insights offer valuable data for Viamo and other organizations striving to improve healthcare outcomes in developing nations. By comprehending the factors driving polio vaccine demand, we can customize communication and education campaigns to cater to the specific needs of individual communities.
