Use Viamo to:
- Share valuable information with anyone who owns a phone in their language of choice.
- Set-up hotlines, infolines, behavior change communication campaigns, and subscription services.
- Use a combination of channels (voice, SMS, USSD, web app, IM bot, etc.)
- Personalize the listener’s experience based on complex conditional logic and past behavior.
Don’t just send information; ask your listeners if they understood the information, if they intend on using the information, and what other topics they would like to hear about.
Behavior Change Communication campaigns
Spread valuable information with the general population through mobile — independently, or in combination with radio and TV outreach. Call your audience or let them call in to a toll-free hotline at their moment of need.
Example users: UNICEF, Population Services International (PSI), Fidelity Bank.
Staff training
Train your field employees through their mobile phones – independently, or in combination with in-person activities. Monitor their listening rates, as well as their answers to quizzes. Reward them with points, badges, airtime or mobile money.
Example users: National Democratic Institute, Center for Disease Control and Prevention, Omidyar Network
The 3-2-1 Service makes content on many topics available for free because of our partnership agreements with telecoms
Photo: Ivan Mlinaric (CC BY 2.0)
Photo: Ivan Mlinaric (CC BY 2.0)
Call your audience and/or let them call your toll-free hotline
Photo: Brian Evans (CC BY-ND 2.0)
Photo: Brian Evans (CC BY-ND 2.0)
Adherence
Incentivize and monitor behavior change through call reminders, SMS vouchers, airtime transfers and mobile money. This, combined with mobile surveys, allows you to measure the precise impact of your marketing on household activities, in real time.
Example users: AIDSFunds, World Bank, Oxfam
Subscription services
Send valuable information to listeners through their mobile phones over many weeks and months. The information will change over time as the context of the listener changes. This includes: farmer calendars, maternal calendars, voter education, disaster preparedness, and more.
No one but Viamo has the experience and features to implement subscription services as effectively, with our data dashboards, telecom partnerships, and global reach.
Example users: UNOPS, BRAC, Grameen Foundation.
Promote behavior change regardless of age or literacy level
Photo: CARAT (CC BY 2.0)
Photo: CARAT (CC BY 2.0)
Gather feedback from people who engage with your content.
Telecom partnerships
Through our 3-2-1 strategic partnership agreements with telecoms, make sure your content is available for free, on a national scale, and at the time of need of your listeners.
Bonus: our telecoms partners will promote the content for free to make sure people know it exists.
Data visualization
Visualize your data in real-time web dashboards, custom-made regular reports, spreadsheets, or through our API.
Widest reach
Use Interactive Voice Response (IVR) to reach anyone with access to a mobile phone in their own language, transcending distance, infrastructure, and literacy barriers. Our direct partnership with telecoms ensure the highest reliability at the lowest cost.
Mobile phones are now the most prevalent communication channel in the world
Customize and enhance the listener’s experience based on behavioral history (prior interactions) and intent
Train your field employees via mobile and keep their skills sharp
Related Case Studies
Mobile Health / mHealth:
Get out the vote: Mobile reminders increase Brazilian voter participation.
A classroom in the palm of your hand: Lessons via mobile
Chemonics: The 3-2-1 Service's use of interactive voice response technology enables the INGC to better communicate with citizens in these remote areas where the Internet is scarce and literacy is low.
Storm Warnings in Mozambique
Alliance Magazine: What has suddenly got 100 times cheaper and 10 times faster? According to a new study by the Center for Global Development and the World Bank, citizen feedback in poor countries. Working with Viamo, they reduced the costs of surveying citizens by more than 95 per cent. As some 75 per cent of the world’s population now has access to a mobile phone, it is easier than ever to gather direct feedback.
Civic solutions: a new era for citizen feedback
GSMA: Stories such as Georgette's remind us of the real people who are using the mobile service and have seen real change in their lives as a result of having more information.
Putting a human face on a mobile service for women: the story of Georgette in Madagascar
Farm Radio, Tanzania: Viamo technology has changed the way we do things. They’ve improved the voice services we have been using which had limitations and lots of technical problems. Using Viamo, we can create surveys and use them easily in programs. They have simplified the way we are working. Our content is much more interactive now.
Kassim Sheghembe
Airtel, Malawi: This is information which the simple Malawian would have otherwise gotten after meetings with farming advisors, health advisors or other NGOs who do not visit them frequently. All in all, the 3-2-1 Service is helping to improve lives.
Tione Kafumbu, Marketing Executive
Self Help Africa: What better way to help Ugandan farmers than to teach them to help themselves, and in their mother tongues.
Tony Kisadha, Uganda Director
UNDP: The use of voice messaging is particularly promising as it is able to reach populations with low levels of literacy.
3-2-1 Innovation