How Viamo Helped

  • People surveyed: 1,800
  • 80 percent of respondents wanted to be called back
  • Provided valuable market information in spite of low mobile penetration
  • Investing fund will use the data to make targeted decisions in Ethiopian businesses

This study proves that, even in a country with low mobile penetration, investors can use mobile surveys to get valuable and detailed market information in a cost effective and convenient way.

Photo: SarahTz (CC BY 2.0)

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